Organic search engine optimization (organic SEO) describes actions to improve your search engine rankings without paying for ads. If this block is present on the results page, but the domain you entered doesn’t appear there: its icon will appear gray in the SERP Features column. Nikolai Boroda Apr 11, 2023. MarkupsAumente a visibilidade orgânica, otimize campanhas de SEO e PPC e ganhe posições nos recursos de SERP com ferramentas de monitoramento de SERPs da Semrush. Looking at the average frequency of appearance of various SERP features across all industries on both desktop and mobile SERPs, we can see the following patterns:Flights rich snippets contain information pulled from Google Flights about flights offered from across the Internet and present them in a table of options. Step 5: Research Keyword Groups and Subgroups . Semrush reports can be seen literally every one of the tools. Since we cannot currently collect URLs related to popular products, we cannot say if a queried domain is featured and cannot save it as a. Learn more 3 tools Keyword Research Tools Create keyword lists based on fresh Semrush data. How Semrush Collects Data about Review SERP Features. You can see how a domain’s SERP feature rankings impact its trend in traffic over time. Semrush is an advanced platform that enables you to manage your online visibility effectively. When we scan a keyword’s SERP, we identify whether or not an address pack feature is present anywhere on the results page. (ZH-HANS)SEO Rank Tracking. This will allow you to see estimated traffic. Enter a topic your website covers, select your location, and hit “Search. Get the template free. Pro tip: After you come up with content ideas, use Semrush’s Marketing Calendar to plan your publication schedule. By default, this is set to the past seven days but it can be changed with the calendar icon to the top right of the report. Como a Semrush coleta dados sobre Perguntas frequentes Quando analisamos a SERP de uma palavra-chave, identificamos se uma pergunta frequenta está presente ou não na página de resultados. See keyword gap, backlinks, rankings, and export beautiful PDF reports. How Semrush Collects Data about Review SERP Features. Semrush’s Listing Management tool is the only local SEO checker you need to track your local SEO performance. If flights are present on the SERP, you’ll see its gray icon in the SF column. Pricing: As low as $16. Scroll down to the “SERP Analysis” section to find information about the top 10 organic results (the typical first page of Google. Advanced features like geographical databases, historical data, mobile data, and others need to be bought separately. Elas podem ser definidas como qualquer elemento na página de resultados dos mecanismos de pesquisa que. If videos are present on the results page but the queried domain doesn’t have this feature beside its result, its icon will appear gray in the SF column. Você provavelmente está familiarizado com as SERP features (ou recursos de SERP). Semrush has multiple toolkits for PPC, SEO, SMM, content marketing, best keyword research, competitive research, and campaign management. The first thing you are going to want to do is to locate the Organic Traffic Insights Tool in the Semrush Projects dashboard or from the left-hand menu of the SEO Dashboard. Then, choose the search engine, device type, location, and business name (optional). 01. Hình ảnh kết quả trên SERP Features. The column header for SERP Features in API is Fl (locate all column. click on the three dots next to the flag icons and choose the country you like or want data from. Then, choose the search engine, device type, location, and business name (optional). In Keyword Overview, you can do that by scrolling down to the “SERP Analysis” section. Use descriptive file names and alt text to help search engines understand the content of your images. When we scan a keyword’s SERP, we identify whether or not reviews are present anywhere on the results page. S. GrowthBar: best alternative for bloggers. 4. Let’s look at how the Semrush toolkit can assist you on the path to achieving SERP features, and how you can keep an eye on your competitors. The Landscape report in Position Tracking presents your domain’s performance for all SERP Features available. Focus on pages with the highest traffic potential. The Semrush Keyword Magic Tool is integrated with the Renderforest website builder. First, click “Keyword Magic Tool” from the Semrush toolbar. These icons represent the newest SERP feature icons added and used by SEMrush. Elas podem ser definidas como qualquer elemento na página de resultados dos mecanismos de pesquisa que. FPn, where n is the number of a SERP feature from this list. For everything else – feature set, data quality, feature count – Semrush is the winner. Scroll to the right and click on the SERP column where you’ll be able to view a snapshot of the results page. Here’s how it looks like; Now simply click on the “SERP Features” dropdown. Hover over the number in the SF column to see the exact SERP features that were triggered by the keyword. One of the valuable features offered by the Semrush extension is the ability to monitor keyword rankings and SERP (Search Engine Results. The applications list is a type of application SERP feature. Keep track of the newest Semrush features and improvements. To access the Semrush integration: Go to your Wix dashboard. We’ll cover the eight best Google SEO tools so you know what they do and how and why to use them. SemrushのローカルSEOハブを徹底的に使いこなし、正しいSEO戦略によりローカル検索およびマップで競合他社. The Position Changes report shows the traffic changes for your competitor's domain, what keywords and URLs caused them, and whether the domain got into or dropped out of SERP features. Surround Sound by Semrush. Open the document, and sort your keywords by “Position. Check out. target SERP features are already occupied by your rivals and where you are targeting a SERP feature or already managed to earn one. ” (The last column in the keyword list. Like with other tools, you can find keywords with SERP features potential. Note that this newly created campaign doesn't have any keywords. Google Search Console. 3 billion keywords and 20 million ideas for a single keyword. (VI)Descubra novas oportunidades de crescimento com dados sobre SERP features. Google Text Ads. But the SERP itself will be more useful and informative compared to the old Bing. Then, open Yoast SEO in the sidebar. After 15 minutes, the app will produce 5-10 listings, depending on the results for the first page for that seed topic. HsAt almost $100 per month for the most affordable plan. Organic search engine optimization (organic SEO) describes actions to improve your search engine rankings without paying for ads. If text result images are present on the results page but the queried domain doesn’t have one beside its result, its icon will appear gray in the SF column. Click it at any time to open the sidebar and search for new. When we scan a keyword’s SERP, we identify whether or not an event is present anywhere on the results page. SERP Features: In SERP feature section, you can check the no. If the queried domain ranks for a top story feature: you’ll see a stand-alone blue icon listed in the Positions column. Pro tip: After you come up with content ideas, use Semrush’s Marketing Calendar to plan your publication schedule. The Overview report gives a brief summary of the estimated traffic, keywords, top position changes, SERP features, top pages, top subdomains, main organic competitors and competitive position map - all based on the. If featured images are present on the SERP, you’ll see its gray icon in the SF column. If a related product is present on the SERP, you’ll see its gray icon in the SF column. A Ferramenta que Filtra as Palavras-chave por SERP Features. Ranktracker is your best choice for both keyword research and monitoring positions in the SERP. Try On Page SEO Checker. 6 min read. Learn more about their AI Content Outline Builder. SERP features, the domains carried out in Google, position changes in SERP, top sub-domains, competitors, and much more. And SEOs need to tweak their techniques and strategies to take advantage of as many SERP features as. You can learn more about all of the Semrush features on their website. Breadth. Click the number to see which SERP features appear. 95 per month or $99. Analyze how competitors’ ownership of SERP features is shifting, and if there are opportunities or threats if others in the market are changing their approach to winning the SERP. Outline and Keyword Research with Semrush. MarkupsAumente a visibilidade orgânica, otimize campanhas de SEO e PPC e ganhe posições nos recursos de SERP com ferramentas de monitoramento de SERPs da Semrush. vib: Featured video. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. 95 per month. When reviewing your analysis, each line item has a set of icons in your results. SERP Features and AMP. As voice search continues to gain popularity, optimizing for voice-based SERP features. Se uma pergunta frequente estiver presente na página de resultados, mas o domínio consultado NÃO aparecer com esse recurso, o ícone ficará em CINZA na. Try 55+ products for free. By clicking on SERP feature icons, you can filter what SERP features you are currently showing for. Overall, questions show a 480% increase in the percentage of keywords with featured snippets. 1. Over time, Google added additional features to its SERPs to help users satisfy their intentions. If videos are present on the results page but the queried domain doesn’t have this feature beside its result, its icon will appear gray in the SF column. Data you see in the table are monthly metrics based on the date (month) and database (region) selected at the top of the interface. SEMrush Keyword Difficulty tool is updated with new functionality that detects various SERP features. 12 min read. In the first step of the configuration window, right at the top, you’ll see the root domain of your project listed by default. They include rich snippets, but also other elements such as knowledge panels, image packs, and video carousels. Open the document, and sort your keywords by “Position. 3. If you have a Semrush trial or subscription, select target keywords using the check boxes on the left-hand side. If ads are present at the top of the SERP, you’ll see the links,. Set up a Project and run a Site Audit for your prospect. Keyword magic tool gives you an excellent opportunity to find the keywords that help you in featuring your article in SERP features that may be a knowledge base, featured snippet,. Ubersuggest is prettier and cheaper than Semrush. In Keyword Explorer, you’ll see a box above the SERP that says “AdWords. SEMrush Keyword Difficulty tool is updated with new functionality that detects various SERP features. Register and take part in educational webinars conducted by the best. Also, Google uses the location of the searcher to determine the results even if they don’t specify a location. Intent. Semrush Pros. 2. Go to the tool, enter your domain, and click “Set up tracking. Ahrefs: Provides detailed SERP analysis, keyword rankings, and backlink insights. Dropdown has the list of all SERP Features (23 for mobile and 22 for desktop). Local packs tend to show up for searches with commercial intent. See below an example of a page with sitelinks associated with its result. How Semrush Collects Data About Related Products. Reviewing Your Optimization Ideas. Semrush Blog. SERP Features API codes. At the top of the sidebar, you’ll see a field called “Focus keyphrase. Then, look for the “SERP Features ideas. 1. of SERP Results: You can check no. The total number of SERP features we can track in Organic Research has increased from 24 to 38. To. In our toolkit, they’re represented by their unique SERP feature icon and position number. When we scan a keyword’s SERP, we identify whether or not an application list SERP feature is present anywhere on the results page. 8. 2. SERP Features Codes. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs. Straightforward pricing tiers. Semrush pricing. 95 per month or. Just ask these 139 experts why they love Semrush. If an event is present on the SERP, you’ll see its gray icon in the SF column. SERP Features — Semrush also tracks the SERP features triggered by your keywords in the position tracker. 1) SERP features that enrich an organic position. Here’s a no-nonsense checklist that gets right down to business. If a video carousel is present on the results page, but the domain you entered doesn’t appear there: its icon will appear gray in the SERP Features (SF) column. Se houver um bloco de aplicativos na página de resultados, mas o domínio que você inseriu não aparecer nele: seu ícone aparecerá em cinza na coluna de Recursos de SERP (RS). Position Tracking API (Projects API) In the Analytics API, you can pull information about a domain’s keyword portfolio. This can improve the CTR. An Honest Review. It’s a quick an easy way to conduct competitive analysis from a featured snippets standpoint. SEMrush: Offers comprehensive SERP feature tracking and competitive analysis. 2% of all cases (against 2. If indented results are present on the results page but the queried domain doesn’t have this feature beside its result, its icon will appear gray in the SF column. In the rest of this guide, we present the main features of the software while showing you an overview of their benefits. When you hover over the number, you can see. If a news feature is present on the results page but the queried domain doesn’t rank within it, its icon will. On mobile devices, these recipes are shown in an image. 2. If an application list block is present on the results page, but the domain you entered doesn’t appear for it: its icon will appear gray in the SERP Features. Here’s how to find these features in SEMrush, a top SERP tool. Webinars. SERP features show you what kind of SERP features the results page displays for this keyword. You can see examples of all the SERP features we track on Semrush in our knowledge base. Open Keyword Manager and click the “ + Create list ” button in the top-right corner. 00 shown here means “Backcountry Skis” is extremely competitive. There is a special option - the ability to select keywords without SERP Features ("None"). Advanced features like geographical databases, historical data, mobile data, and others need to be bought separately. Target keywords with questions. Each listing will give brief insights including the keyword, global search volume, ranking difficulty, and competing. Straightforward pricing tiers. Organic Search 1) SERP features that enrich an organic position. There are 3 types of SERP features that we track: Also known as “rich results,” these features add more information to an existing organic position. Just ask these 139 experts why they love Semrush. Webinars. More accurate and current data. Learn moreAdditionally, SE Ranking has great B2B features. Content Marketing → Content Audit → Add new project → Enter your domain and project name → select the subfolders. 1. With the Pages report in Organic Research, you can take a look at every URL from a domain that is currently ranking in the top 100 of results of the database you’re analyzing. SEO Traffic Analysis. Semrush Serp Features Icons Search engine optimization (SEO) is among the top electronic marketing strategies for improving important site web traffic and also leads. Enter your rival’s domain first, your domain second, and choose the types of keywords you want to analyze (organic, paid, or PLA keywords). SEMrush Keyword Difficulty tool is updated with new functionality that detects various SERP features. Local SEO – Provides you with a platform that is able to offer keywords that help boost your local SEO, as well as offers insights to your competitors in that area. vid: Video. Analisar os SERPs hoje em dia tornou-se cada vez mais incompreensível, e para ajudá-lo com isso, a SEMrush adicionou a opção de filtrar palavras-chave por SERP features com a ferramenta de Rastreamento de Posição (Position Tracking). Search engines like Google look at the page's content to check whether a page matches a user’s search. Here’s how it works. SEO Rank Tracking. And find related keyword ideas. SERP Features. If featured images are present on the SERP, you’ll see its. Image. Voice Search Optimization. You can learn more about all of the Semrush features on their website. and you'll end up with laser focused results showing your SERP position for a specific location. When we scan a keyword’s SERP, we identify whether or not a featured video is present anywhere on the results page. SERP Features are essentially any element in the search results beyond the traditional organic webpage listings and Google text ads. And get a better. When we scan a keyword’s SERP, we identify whether or not a web story is present anywhere on the results page. Most features display on both mobile and desktop at similar frequencies. In the search marketing industry, paid search refers to text ads placed through a service like Google Ads, while organic search refers to the non-paid results that appear on a search engine result page. You can also use the SERP features filter above the table to see all the keywords where your rival occupies a rich result (domain ranks in blue), as well as the ones where they don’t (domain doesn’t rank). Last year, we undertook a study that focused on uncovering factors that influence voice. If a bottom ad is present on the SERP, you’ll see its gray icon in the SF column in Organic Research. Semrush pricing. (Click a link to jump to that section) Getting an bird’s eye view of your competitors’ SEO. Formerly known as Google Webmaster Tools, Google Search Console (GSC) is a free SEO tool that provides an in-depth look at your site’s SEO performance. Semrush Review 2023: The Summary Box. From there, you can analyze the SERP and see what the changes look like. Semrush analyzes over 24 billion global keywords in our global databases, making it the perfect place to start your keyword research. Results. In the “Targeting” section, select “as Root domain” to track keywords for your entire website. Register and take part in educational webinars conducted by the best digital marketing experts. This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. SERP features show you what kind of SERP features the results page displays for this keyword. Configuring your Organic Traffic Insights campaign is easy and should take no more than five minutes to set up. And SERP features are one big reason why. Use Bing to Generate or Rephrase Content. Go ahead and enter the prospect as a Project and run a Site Audit. Let’s dive into this SEMrush review to get a deeper understanding of the tools you can’t miss out on. If a featured snippet is present as a part of the queried domain’s organic search result, its icon will appear blue beside the number in the Position column. ”. SERP – Ảnh nổi bật. It offers various apps like SEO toolkit, advertising toolkit, content marketing toolkit, social media toolkit, competitive research toolkit – which we’ll deeply. Last year, we undertook a study that focused on uncovering factors that influence voice. 9. If an event is present on the SERP, you’ll see its gray icon in the SF column. From there, you can analyze the SERP and see what the changes look like. Select them all and click the “ Add to keyword list ” button. It offers you access to an extended database with over 25. The fundamental building block of every piece of your content is the topic and the target keyword (s). In the left menu, go to Projects >> Create my first project. 95 per month or $191. If a Twitter carousel is present on the results page, but the URL of the tweet you entered doesn’t appear for a Twitter carousel: its icon will appear gray in the SERP Features column. These include a. Filter keywords by broad match, exact match, related, language, phrase match questions, and group. Here are 14 tips that will help you leverage effective SEO for your small business. SERP features. Cost Per Click in Adwords- This is also a good indicator of keyword profitability; SERP features – SEMrush’s report on SERP features for a given keyword; Results – the total number of results (competing sites) shown in the SERPS; Last Update – the last time the keyword was updated. Running this report on a competitor's domain is a great first step in. If ads are present at the top of the SERP, you’ll see its gray icon in the SF column in Organic Research. Discover the most accurate estimation based on a wide range of parameters, including keyword intent, available SERP features, and the analysis of your top-ranking rivals’ backlinks. Here, you can filter to see if they have any SERP Features. Register and take part in educational webinars conducted by the best digital marketing experts. 4. Try to keep that ratio with your own images. To. When we scan a keyword’s SERP, we identify whether or not the see results about feature is present anywhere on the results page. In our toolkit, they’re represented by their unique SERP feature icon and position number. How Semrush Collects Data about Video Results. . If related searches are present on the SERP, you’ll see its gray icon in the SF column. Google Search Console. You can add up to 1,000 keywords per list, and you can then easily export them or share them via email. Go to the tool, enter your domain, and click “Set up tracking. Mobile vs. Ubersuggest is prettier and cheaper than Semrush. 3. Semrush examined five product-related features and how they appeared on desktop and mobile—Popular Products, Product Filter, Refine, Buying Guide, and Related Products. Semrush has the 3 following pricing plans: Pro that costs $119. ”. Examples include sitelinks, reviews, images, and videos. Its toolset’s usefulness spans SEO, PPC, social media, content marketing, and competitor research. Insights. Monitor up to 20 competitors. These icons represent the weaknesses you may find for you and your competitors in a SERP listing for a. The Content Audit tool takes a deep dive into your site’s content and essential data. Swarm offers SEO and Web Design services in towns near . ” (The last column in the keyword list. This is the number of rich snippets that appear in SERPs for a particular seed keyword. Keyword variations are a list of search phrases that include your keyword and alterations of it. Here are the SEMRush SERP Features icons currently in use and what they mean: Featured Snippet – A Featured Snippet provides a brief answer to a question asked within Google. First, choose the Semrush Keyword Magic tool from the marketing integration tab and click on the Connect button to complete the action. You can also use the SERP features filter above the table to see all the keywords where your. If the user clicks on the Google-suggested content, they are brought to other Google SERPs for related searches. When we scan a keyword’s SERP, we identify whether or not a People Also Ask block is present anywhere on the results page. 11. This will allow you to see estimated traffic coming from the video. As our recent study demonstrates, the prominence of PAA boxes has increased radically since they were first tested in April 2015 (based on Semrush Sensor data, the average percentage of SERPs with PAA has. How Semrush Collects Data about Text Result Images When we scan a keyword’s SERP, we identify whether or not text result images are present anywhere on the results page. If this feature is present on the results page, but the domain you entered doesn’t appear for this feature: its icon will appear gray in the SERP Features column. Let’s dive into this SEMrush review to get a deeper understanding of the tools you can’t miss out on. If a news feature is present on the results page but the queried domain doesn’t rank within it, its icon will appear gray in the SF column. Here are some of the key features of Semrush: Keyword Research:. SERP Features: Ads at the top and bottom of the search results page. When you first enter the interface, you will notice two widgets at the very top: Position Changes Trend and Top. It’s a quick an easy way to conduct competitive analysis from a featured snippets standpoint. You can see how a domain’s SERP feature rankings impact its trend in traffic over time. ; Keyword Research — Use the Keyword Magic Tool to research organic and paid. SEMrush can help you with its Topic Research tool. 2. I love using SEMrush to plug in any domain and view (many of) the featured snippets it has. 1. Read more about the search in Filter Search. With the Pages report in Organic Research, you can take a look at every URL from a domain that is currently ranking in the top 100 of results of the database you’re analyzing. SERP Features: Featured Snippet Try Organic Research Featured snippets are a type of enhanced SERP feature that shows a preview of a page’s content to help answer. When you hover over the number, you can see which SERP Features were analyzed for that keyword. Here are the SEMRush SERP Features icons currently in use and what they mean: Featured Snippet – A Featured Snippet provides a brief answer to a question. The applications SERP feature shows mobile apps relevant to your search. Remember, GSC does not. You can then export these long-tail keywords to a. Since we cannot currently collect URLs related to flights, we cannot say if a queried domain is featured and cannot save it as a position. Below is the full list. Offers a free full trial, as well as a limited free version, for first-time users. Semrush Pros. If a shopping ad is present on the SERP, you’ll see the link, the ad itself, and other data in PLA Research. To learn more about this SERP feature and others, read our SERP Features Guide. The Keyword Magic Tool will display which SERP features the article acquired by clicking on the icon. If a Twitter feature is present on the results page, but the URL of the tweet you entered doesn’t appear for a Twitter feature: its icon will appear gray in the SERP Features column. With these insights and features, users can create new content, update old content, and improve their websites in practical ways. First, click “Keyword Magic Tool” from the Semrush toolbar. This integration allows Wix site owners to run 10 keyword searches per day (paid Semrush users have as much access as their subscription allows). You can white label the tool and sell it to your customers, or access the API for data analysis. You’ll only see the applications feature on a mobile device . 03. Reason #3. Create free account Don’t miss out. (VI)Tip #1: Add Search Intent To Your Competitor Research. It was found in late 2008 by Oleg Shchegolev with a vision to make it an online visibility and content marketing platform. Source: Keyword Overview tool All these insights come with a handy. Our tool makes it easy to track your campaign progress, spot and fix cannibalization, and optimize your targeting efforts based on the most accurate data,. The tool analyzes the target page and the top 10 results for each keyword. The Frequently Asked Question (FAQ) SERP feature lists common questions and their answers related to a specific topic or search query. Semrush Ahrefs; 22. The way the SERP is set up, with the emphasis on the blue links supplemented with SERP features, only a very linear knowledge path is considered. Also known as “rich results,” these features add more information to an existing organic position. If a shopping ad is present on the SERP, you’ll see its gray icon in the SF column in Organic Research. If videos are present as a part of the queried domain. Sidebar Navigation . 1. SERP features. From research to reporting, take your SEO to the next level with SEMrush tools. Semrush has created a suite of tools to help you find the right keywords for any topic and optimize your content, giving you the best odds of ranking in the search results. Each card includes an image, the name of the recipe, reviews, and other information such as how long it takes to cook, ingredients, and more. If the URL of your tweet ranks for a. Examples include sitelinks, reviews, images, and videos. Back in the early days of web search, every Google SERP looked almost the same — they were uniform lists of links to external websites. Click Your Profile Icon > My Profile > Subscription Info > API Units. Embracing these trends, SEMrush decided to take an in-depth look at Google’s ‘People also ask’ (PAA) feature and analyze its ins and outs to help businesses. We will cover these in a later section. Webinars. ) Then, copy the keywords you rank for on the second search engine results page (SERP)—the ranking position will be between 11 and 20. SEMrush Position TrackingHình ảnh kết quả trên SERP Features. For every keyword a domain ranks for, you can see the corresponding landing page and a handful of metrics about the nature of that keyword. ) Then, copy the keywords you rank for on the second search engine results page (SERP)—the ranking position will be between 11 and 20. It’s ultimately the Knowledge Graph that will determine whether the knowledge panel in a particular SERP will contain additional links. Open the document, and sort your keywords by “Position. Next, click “Continue To Keywords. The hotels pack SERP feature shows answers related to booking accommodation. Try Organic Research The local pack SERP feature (aka the Google map pack or snack pack) shows location-specific results related to a query. Also known as “rich results,” these features add more information to an existing organic position. On-page SEO (also called on-site SEO) is the process of optimizing your webpage content for search engines and users. Semrush. Semrush and user notes are marked with a red note icon. This type of feature typically shows up for commercial or transactional searches. When we scan a keyword’s SERP, we identify whether or not Google Ads are present at the top of the results page. It provides SEO metrics like impressions (the number of times your page appeared in the SERP), clicks, click-through rate (CTR), and average ranking. Since we cannot currently collect URLs related to image carousels, we cannot say if a queried domain’s image is in the carousel and. Then click “+ Add to keyword list” to save your keywords to Keyword. 3 billion keywords and a streamlined interface for organizing research on the go. Semrush will use Click Stream Data and organic position distribution to break down keywords based on organic traffic share. Jan 07, 2022 8 min read What Are SERP Features? SERP features are unique results on Google's search engine results pages (SERPs) outside of traditional organic listings, including elements like Rich Snippets, review stars, featured snippets, the People Also Ask component, and knowledge panels. To select a contiguous group of keywords from the list, click the first keyword in the group. In the first step of the setup wizard, you will be provided with a brief. Related searches, also known as “people also search for,” “people search next,” and “refine this search,” are a series of suggested searches related to the original search query. Access B2B services such as white labeling, API access, and collaborative projects. SERP features are any result that is not a traditional organic result. The total number of SERP Features that your domain ranks in.